Our approach.
Much like SEO, paid search is all about meeting potential customers where they are, on Google. However unlike SEO, here money (and the right strategy) can actually buy you a spot on the front page. Our paid search campaigns start by doing a whole lot of research on the best keywords to target. Then we’ll configure your campaigns in Google Ads and begin the bidding and optimization process.
What’s included.
Keyword Research
Run an intensive analysis to determine which target keywords to bid on
Campaign Setup
Leverage our expertise and machine learning to set up your campaign on Google Ads (and perhaps Bing, too) and ensure you show up for the best keywords for your money
Campaign Management and Optimization
Analyze, iterate, and optimize your Google Ads based on learnings from your campaign (clicks, impressions, and conversions)
Reporting
Run a complete report (usually bi-weekly) on Key Performance Indicators (KPIs) and regularly follow up with you via phone to discuss changes to your strategy
The full service.
- • Campaign Setup Based on Goals and Industry Best Practices
- • Ongoing Management and Optimization
- • Keyword Research Report
- • Regular Performance Reports and Follow-Up Calls
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